In March of this year I wrote a post about Vested Outsourcing principles, since that time I have been able to implement these concepts into a major IT Development outsourcing deal. In this engagement, I have been fortunate in that the client is very interested in creating a true partnership with a sourcing company. This partnership is based on creating additional value for their company not simply offshoring work to save money. This is not to say that saving money was not important but it was not the overriding concern.
Lessons Learned
In this post I will outline how we created a vested arrangement; that is how we put the five principles of vested outsourcing into practice; ultimately creating a win-win for both parties. Before I describe how we went about this, I want to articulate some of the advantages and lessons learned during this journey:
- Starts Early - Creating a vested deal and building a true partnership starts early in the process. We started the RFI/RFP process with partnerships in mind. This meant being cognizant of the candidate partner's costs of sales up front. We weeded out candidates before the cost of sales became high. We kept the lines of communication open and created a transparent/open process that was fair to all participants.
- Why are we Doing This Again ... - Establish clear achievable goals and communicate your them early and often(see staying on message and communication below). As with any large project sometimes the foundational reason for the effort is lost in the day to day, this must stay in the forefront of your mind. We spent a significant amount of time before the project kicked off to be sure the goals an objectives were clear and sold to the senior leadership.
- Stay on Message - suppliers are not yet comfortable working in this model, as such, messaging is crucial. In short, they will be suspicious. Stay on message and remember; how you behave is more important than what you say. You can talk partnership but you better act it as well.
- Communication - It is absolutely key to create a communication plan and execute against that plan. The constituents include employees, incumbent vendors, and candidate partners. Part of communication is articulating what is important to you as the buyer. One way we did this was in the form of a term sheet. The term sheet is a set of contractual terms that the buyer can not be flexible on -- defining this early has the benefit of keeping cost of sales down for participants (if they were not happy with the terms they could drop out early) and it sped up contract negotiations on the back end.
- Differentiators - If you are engaging a tier-1 or even a tier-2 outsourcing vendor then it is safe to say they can handle the technologies involved, this is not their first rodeo -- how then will they differentiate themselves? Most clients assume differentiation comes from the team they put on the ground. While the team is important, the actual staffing structure is more critical to partnership success. If you don't like a particular team member, the partner will be more than happy to swap that person out. Your overriding concern should be the structure of the organization (this will not change) and how that structure fits with your company's org structure. Culture is equally important. Are they order takers? You need a partner who will tell you if you are going off the rails not a yes man. Senior leadership commitment is another differentiator - are you getting the attention of thier senior leaders, do they understand what you mean by a partnership, and are they commited to making this work?
- Scope - We did not limit our scope to the immediate problem (development sourcing) but broadened our perspective to include process improvement initiatives that are key to the success of the sourcing effort but cut across the development organization, affecting the entire enterprise. These improvement initiatives encompassed areas such as: knowledge management, SDLC, metrics, technical readiness, organizational culture, etc. Including process improvement initiatives provided two main benefits - smoothed the sourcing transition and secondly provided a funding and process mechanism to initiate projects that typically are not easy to fund in IT organizations; for example: architecture, new technology analysis, strategic non-project based work.
The Five Rules in Practice
We were able to put the five rules of Vested Outsourcing (see March post for an intro to the five rules) into practice.
- Outcomes Based -We looked for ways and coached the candidate partners to assist in identifying specific outcomes not transactions. The candidate partner has seen many sourcing deals you need to leverage that experience throughout this process. They brought many ideas to the table. In this case the client was very interested in code quality and the ability to flex capacity to meet business demand. It seems obvious to say, focus the sourcing arrangement to the outcomes but being crisp regarding outcome definition and consistent in the message is intricate, nuanced, and requires some thought.
- Focus on the What - To be sure we focused on what needs to be accomplished and not how to perform a task. We created a small team within the sourcing project to analyze each area and document what the goals were, being careful to stay away from implementation. This sub-team then met with the candidate partners to solicit their best ideas regarding implementation. Forming a clear delineation in the project team between the what and the how helped to steer the group in the right direction. You will need to take care when staffing this sub-team, as this was a development initiative and developers tend to immediately dive down into the how of the solution - train and focus the group to stay away from implementation for this exercise.
- Metrics - What metrics were needed to be sure we continue to achieve our target goals? Comparatively, this was an easy rule to put into practice as our candidates came to the table with a wealth of experience in this area. The difficulty arose not in getting the correct metrics but getting those measures into a useful format, tool, and within a governance model that provides oversight. We answered these latter issues with a comprehensive knowledge management approach and an integrated governance model that includes all aspects of IT management.
- Pricing Model - The contracting process can not take place in isolation in a vested outsourcing deal. In a usual outsourcing arrangement the lawyers come in at the end and hash out details that would have been better discussed at the implementation team level. You and your partner should be prepared to work through contacting the same way you worked through the RFI/RFP process, that is in an open and collaborative method. The pricing has to tie together the "what of the deal" and the metrics; governance will then become the administrative arm of the model
- Governance - Governance ties the entire process together. We established an enterprise governance structure with integration points into the sourcing initiative. This model was used to integrate into other areas of IT into the sourcing project. The client partner remained on the governance team in the out years but their focus changed from supporting the client to supporting the deal. That is a challenging transition to make, but one that is necessary if the deal is to be balanced and successful in the long term. Our governance process provided oversight back to what we want to accomplish - if we were careful and thoughtful around what needed to be accomplished then governance of the relationship can have the proper focal point.
Over the next few months as we begin transition and eventually move to steady state I will be updating this blog to report our progress, lessons learned and specific benefits and challenges we faced along the way.
